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Fast Company Logo Mojo is a folkloric word that refers to the physical manifestation of a supernatural force. MOJO is also the title of a brand-new book by my friend and pre-eminent executive coach, Marshall Goldsmith. “Mojo,” as Marshall writes, “is that positive spirit toward what we are doing now that starts from the inside and radiates to the outside.”


Consider mojo a form of self-motivation that spurs us onward to achieve for ourselves as well as for others. There four aspects to this positive force, two are focused on the inner self and two are focused on our outer self. That split between what we are inside and how we are perceived makes the concept of mojo useful for anyone seeking to improve as well as to make a positive difference.

Let’s examine the four keys, each of which is defined by a straightforward but evocative question:

Identity: Who you think you are? Self-awareness becomes with an understanding of how you view yourself. The operative word in this question is think; that is, how do you perceive yourself. The book explores four aspects of identity – remembered, reflected, programmed and created. Understanding how each attribute affects your self-understanding provides a good handle on getting to know yourself better.

To read the full, original article click on this link: A Lesson in Mojo from Marshall Goldsmith | Grab n' Go Leadership | Fast Company

Author: John Baldoni