Chicago-based Web site Groupon launched in 2008, and already
an entire industry of imitators has sprung up around the world.
Click here to check out 10 sites offering deals with group coupons >
Groupon partners with restaurants and service providers to offer a major coupon in each city it covers every day, with a catch: The offer is only valid if some minimum number of people sign up for it. This ensures merchants that any deal they offer will generate a high volume of sales, and creates an incentive for consumers to provide free marketing, spreading the word about a deal on social networks to make sure enough people sign up to trigger it. As a result, merchants can offer better deals than they might otherwise.
To read the full, original article click on this link: Groupon And Its Zillions Of Imitators Are Trying To Cash In On A New Group Buying Craze
Author: Nick Saint
