One-in-three business leaders are concerned over their ability to maintain a competitive edge in a faster paced, more global and resource-constrained environment. There is increasing anxiety over– what, how, when… to innovate as competition accelerates… Business executives continue to value innovation as a strategic priority; An emerging ‘innovation vertigo’– an uneasiness with the changing dynamics of today’s business landscape and uncertainty over the best path forward– is challenging leaders to think differently about how they can achieve growth. Many executives, however, seem to be embracing this complexity by exploring new and sometimes unexpected opportunities to innovate… According to Beth Comstock, General Electric (GE); business change has become constant and leaders are responding by betting big on more unconventional approaches to innovation to unlock growth… exploring different markets, partnership structures and business models – all in the pursuit of uncovering new ways to better serve customers…
To read the original article: Global Innovation Barometer--2013: Unconventional Strategy Unlocks New Drivers for Innovation-- Pushing Comfort Zones
