The University of Michigan’s Zell Lurie Institute for Entrepreneurial Studies held the finals for its annual all-student business plan competition, the Michigan Business Challenge, over the weekend. From 85 initial applications, a record number for the school, four advanced to the finals, and the winner was Ambiq Micro, which took $27,000 in cash grants.
Formerly known as Cubiq Microchip, the company was founded by Scott Hanson, a research fellow in the University of Michigan’s college of engineering; David Blaauw and Dennis Sylvester, professors from the department of electrical engineering and computer science; and David Landman and Philip O’Niel, two M.B.A. candidates.
Ambiq Micro plans to sell low-power microprocessors that could substantially extend the battery life of a range of tiny wireless devices. The start-up’s technology could be used in smart credit cards, computers, sensors that control temperature or detect motion in smart homes and buildings, and a variety of medical and mobile devices.
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Author: LORA KOLODNY