The world we live in is changing at a dizzying rate and sectors including energy, technology, entertainment, communications, finance, sports, manufacturing and engineering are all experiencing shifts on a seismic scale. Many of the innovative advances of the past ten years, from smart phones to digital cameras have become commoditised and creativity has become the currency of success. In this article author Matthew Griffin shows demostrates how large and small organisations alike can build lean, agile, high performance innovations teams and brance any shift successfully