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Founded by Rich Bendis

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Breaking up really is hard to do. But it can lead to breakthroughs, too.

Consider the case of Baked by Melissa president and CPO, Melissa Ben-Ishay. After failing a final exam in her senior year of high school, Ben-Ishay learned a valuable lesson. The test happened after her boyfriend had broken up with her, and the distress damaged her performance on the exam. That's when Ben-Ishay's teacher pulled her aside. He told her that because she was letting her emotions get the better of her, Ben-Ishay's work was suffering.