Convergence is both buzzword and marketing reality. Razorfish CEO Bob Lord outlines 5 ways creative companies can adapt to a converging world and create better brand experiences.
The word convergence has been picking up steam in the marketing world. It may even be the “big data” term of 2013. Yet, the word means different things to different people. At Razorfish, we use convergence to describe the coming together of three irresistible forces--media, technology and creativity--to create experiences that enrich the consumer’s relationship with the brand.
