Sustainable innovation, the endless effort to find a better way, cannot be achieved by robotically lining up best practices and imitating them. The real catalyzing agent for renewable innovation is the ground from which these best practices spring - the confluence of purpose, people, and processes better known as culture.
From where will the next wave of groundbreaking innovation come?
Not from organizations mechanically mimicking each other's best practices, but from organizations with the authentic commitment to take their stand on ground that has been cultivated for breakthrough.
If you check the contents of the most popular books on innovation, the same topics show up again and again: strategy, systems, process, leadership, customer focus, risk, speed to market, prototyping, metrics, mass collaboration, market intelligence, technology, and creative thinking.
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Author: Mitch Ditkoff
