Massively viral earned media blockbusters, real-time culture bombs and socially conscious gestures will feature heavily among the big winners at the International Festival Of Creativity (fka the International Festival Of Advertising, aka the Cannes Lions) which kicks off June 16.
It’s assured that videos like Metro Trains’ “Dumb Ways To Die” and Dove’s “Real Beauty Sketches” will win, and Red Bull’s gargantuan space jump project certainly should, but it’s slightly less easy to predict in which category (for award show purposes, is Red Bull Stratos media? Innovation? Titanium? Brand Content? PR? Design? Yes).
To read the full, original article click on this link: 1: Oreo Daily Twist Campaign | The Ad World's Best Ideas: 12 Campaigns That Will Win At Cannes | Co.Create: Creativity \ Culture \ Commerce
