One frustration I hear from a lot of small business bloggers is that
they feel like no one’s reading. They see the big subscription numbers
of pros like Darren Rowse or Brian Clark
and they’re discouraged that their numbers are just nearly breaking
into the hundreds. And then they stop blogging completely. Because, if
only 100 or so people are reading your blog, what’s the point?
The point is the 100 people!
As a local business, you don’t need to become the biggest, most well-read blog on the Internet. You just need to connect with your audience and the people on the Web who could become customers. If you’re a local hardware shop in Detroit, Michigan and you’re able to connect with100 people who live in your area – that’s a pretty significant number. There are lots of benefits to being a ‘small-time’ small business blogger. Here are a few more.
More Intimate
Yeah, so you’re probably never going to have the readership that Darren Rowse has at Problogger, but a smaller audience allows you to really get to know the people who are in your community. You get a better understanding of what your customers want, who they are and you can form real relationships with them in a way that bigger bloggers have a difficult time doing. You can reach out to the person who comments regularly on their blog and get to know them on a more personal level. You may even be able to tie the online person with the real-life customer so that you’re better able to target them. Playing to a packed stadium may feel great, but it’s those coffee shop environments that introduce you to your real fans.
To read the full, original article click on this link: Why Size Matters & Smaller Is Better | Small Business Trends
Author: Lisa Barone
