As chief innovation officer at Massachusetts-based design consulting firm Altitude, Heather Andrus has seen firsthand that companies are bending over backwards to beef up products with connectivity to cloud services—regardless of whether it makes sense. Phones, computers and tablets have so far been the focus of developers and entrepreneurs but one area that has yet to see a lot of smart, cloud-based innovation that consumers really love is in home appliances and gadgets.
“It’s really about finding a way to leverage the value for the consumer and use connectivity to deliver that,” Andrus told FORBES. “And a lot of clients just think, ‘if it’s connected, people will love it.’”
To read the full, original article click on this link: 5 Ways To Drive Innovation In Products (And Why Toasters Still Just Make Toast) - Forbes
