Entrepreneurs and venture capitalists, especially in tech-heavy regions like Silicon Valley, need each other. But, surprisingly, they don't really know what the other wants.
According to the National Venture Capital Association's first study on the role of branding in the venture-capital industry, entrepreneurs and startup CEOs seeking venture-capital funding say the most important characteristics of a VC firm are being "entrepreneur friendly" and "collaborative." Meanwhile, VCs say that they take the most care to emphasize their "hands on" nature, the study found.
To read the full, original article click on this link: Why Venture Capitalists and Entrepreneurs Often Don't See Eye to Eye | Entrepreneur.com
