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Paula Long, CEO of DataGravity, decided she didn’t want to be a small fish in a big pond. So, entrepreneur that she is, she carved out her own pond: small to medium-sized businesses with self-serve, big data solutions rather than large companies with highly customized solutions that attract the competition.

Now she can be the big fish.

Her New Hampshire-based start-up received $12 million from Charles River and General Catalyst in its first round of financing and $30 million from Andreessen Horowitz in its second round. DataGravity also made the CRN list of Big Data 100 companies to watch in 2013. CRN reports on and analyzes the IT industry.

Image Courtesy of Danilo Rizzuti / FreeDigitalPhotos.net

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