I guess let’s file this
under sales
& marketing advice.
I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. I have a very detailed article that covers stuff I won’t cover in detail in this post.
Summary notes and then I’ll extend:
Should you blog? Yes. As Brian Solis is fond of saying,“PR stands for public relations, not press release.” That’s right. In the era of two-way communications people expect an authentic voice and not the Wizard of Oz pulling levels behind the curtains. Blogging is an important way to build an audience and also drive SEO traffic. It’s also a great way to build relationships with people interested in your topic area.
To read the full, original article click on this link: Should You Blog? (yes, and here’s how …)
Author:
