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Founded by Rich Bendis

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This post is for my fellow entrepreneurs. Especially, the one’s who love to code and create stuff, but find themselves clueless about “how to sell?”.

Everyone lives by selling something. ~ Robert Louis Stevenson

We have done reasonably well in taking WebEngage to thousands of customers worldwide within 20 months of our launch. There’s a whole lot of ground to cover as the company has a long long way to go. Me and my co-founder, have written code all our lives – a whole lot of it, with one attempt resulting into, arguably, India’s first UGC-driven consumer internet brand (Burrp). When we started building out WebEngage, we did what we were best at – we created and rolled out a version 1 of our product in 5 months time. But then, the harsh reality kicked in – how do we now tell our prospects that there’s something worth their money? I decided to be to guy who would hunt for a few early stage customers.

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To read the original article: Decoding Sales for Geeky Entrepreneurs : It’s Not Always About Closing a DealNextBigWhat.com