(CNNMoney.com) -- In 2002, a group of Babson College entrepreneurship students ran out of room on their whiteboard. They had spent hours brainstorming new business possibilities, and the sudden space crunch threatened to cramp their creativity.
Instead, it sparked a new idea: Why not make paint that turned walls into
giant whiteboards? The ideas kept popping: you could paint chairs,
doors, tabletops, playrooms, entire corporate offices. Any surface could
be a canvas for inspiration. The company would be called IdeaPaint.
The risk: Finding the right formula was more than half the battle. For three years, former classmates Morgen Newman, John Goscha and Jeff Avallon sought help from specialty paint and chemical coating laboratories. Two labs claimed it was impossible. Whiteboards are made using high-intensity ovens. IdeaPaint needed something that could be applied with a roller in a single coat. That wasn't going to happen, the scientists said.
To read the full, original article click on this link: IdeaPaint turns office walls into whiteboards - Mar. 8, 2010
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