There are two books that have transformed my thinking about how business should be run: The Innovators Dilemma (Clayton Christensen) and The Practice of Management (Peter Drucker). The first is an examination of companies that have failed to convince customers to adopt their innovative new technologies. The other asserts that management is the work of getting business done through other people.
In the past, when these books were written, businesses relied on an ordinary media, doing an ordinary job, with an ordinary understanding of their organizations. Management relied on ordinary technology to coordinate people and processes. But, now, according to Edelman Senior Vice President, Michael Brito, businesses don’t need to accept ordinary anymore. Brito believes it’s all changed; employers now have access to extraordinary software, extraordinary influencers, extraordinary information and can create and publish their own extraordinary content.
To read the full, original article click on this link: 5 Priceless Lessons About the Future of Business - Forbes
