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And then Eli thought it would be a good idea to start rhyming words," my friend Rochelle told me last night on the phone, "Because no one was coming up with any good ideas using free association."
She wasn't bringing me up to date on re-runs of The Office. She was actually describing a brainstorming session at her company. The leader of the group was making his team -- of grown ups -- play rhyming games as a way of coming up with fresh insights for new product development.
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To read the original article: Why Brainstorming is a Waste of Time and What You Should Do Instead | Entrepreneur.com
