Are you capturing the value of your innovation? It is a question that I ask innovators over and over. Chances are they do not at all or at least not fully. In my experience in innovation management, I have seen great levels of sophistication and process orientation in the new product/service development process. Everything is in place: the deliverables are being worked on; multi-functional teams are in place; priorities are being managed; and the process works like clockwork. All is good in innovation land!
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