If you’re like a lot of small business owners I’ve talked to since we
rang in 2010, you probably sympathize with this statement: “Enough
with the doom and gloom already. I don’t want to know how awful the
economy is, I want to know how to make a profit anyway!”
A couple of weeks ago, our very own Anita Campbell tackled that issue with an Intuit Community webinar titled, “Make 2010 Your Most Profitable Year Ever.” Joining her for the webinar was expert Andy Birol of Birol Growth Consulting.
In spite of a few technical difficulties early on, it was another of Anita’s information-packed sessions with a mountain of actionable take-aways for small business owners, sponsored by Intuit.
Anita started the webinar with a couple of poll questions, which elicited the information that a surprisingly high 71% of participants didn’t know what their customer acquisition costs are. From the second question, we learned that most business owners either know who their most profitable customers are (50%) or they have a general sense but aren’t 100% sure (43%).
To read the full, original article click on this link: Make This Your Most Profitable Year Ever | Small Business Trends
Author: Dawn Rivers Baker
