What do Flash, Android, Hotmail, Google Analytics and Powerpoint all have in common? Can you guess?
The answer is: None of them were created by the companies who now own them. They were acquisitions.
These products have continued to develop at their new homes, but the seed of innovation that sparked an actual, new product came from the outside. The key word here is innovation.
Sometimes you wonder how much big companies really innovate. A significant amount of today’s most popular and successful products originated with smaller companies which were later gobbled up by one of the big players (Google, Microsoft, Yahoo, IBM, Oracle, etc).
We’d like to call this phenomenon “innovation by acquisition.”
To read the full, original article click on this link: Innovation by acquisition | Royal Pingdom
Author: Pingdom
