It isn't enough for a company to be open to innovation. If corporate leaders want to take full advantage of great developments in technology, they must learn to manage them effectively, according to guest columnist Irving Wladawsky-Berger. "There are many reasons why disruptive innovations fail in large companies. But often, despite having come up with a good strategy, they fail because proper attention was not paid to the organizational and cultural changes required, he writes. Companies need to make sure innovation is managed by people who understand strategy, as well as operations. And they must set clear but ambitious goals that instill a sense of mission.
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To read the full, original article click on this link: Managing Innovation Requires Unique Leaders and Goals - Wall Street Journal - WSJ.com
