Every successful startup founder has to be first and foremost a great salesperson. It means to be able to sell a brand-new concept before it even exists. To get key stakeholders and users to buy in requires some creative promising — and some faking it till making it. However, there is a thin but clear line between that and blatantly lying.
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To read the full, original article click on this link: Startups: you can fake it til you make it, but don’t ever lie | ventureburn
