I’ve always been a terribly ‘difficult’ shopper, but also felt that we could live our fast-paced urban lives more sustainably. As an entrepreneur, I’ve found that I can harness these contradictory characteristics in my latest start-up venture, Clear Returns.
I’ve been that demanding shopper, and on occasion, the ‘customer from hell' in Britain’s high streets. Despite having limited time to really hit the shops, I would be the one taking shoes back to the retailer or returning that box to the online store. I wanted the shoes to be a perfect fit; and I knew from commercial experience that things could be made better.
To read the original article: Startup Diaries: Lessons Learned at a Business Accelerator | The Next Women - Business Magazine
