Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

http://www.freedigitalphotos.net/images/branches-of-dead-tree-photo-p176559

Humans are predictably irrational, readily sidetracked and constantly making decisions.

And the more we make decisions in a given day, the worse we get at it.

But the social sciences have helpfully lent some rigor to approach our innate irrationality: as best-in-the-game psych writer Christian Jarrett writes for 99U, we can use a few psychology hacks to lend more precision to our decisions. Onward to the incisions then.