Forget incremental versus groundbreaking–the real problem is that companies are spending billions of dollars and not getting results. Our “Global Innovation 1000” report found that spending reached an all-time high of $600 billion in 2012 among the top 1,000 spenders. But only a quarter of them say they’re highly effective at innovation.
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To read the original article: Why Companies Waste Billions on Innovation - Wall Street Journal - WSJ.com
