The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach. The subtitle comes from Lynceus, one of the Argonauts who accompanied Jason to Colchis in his quest to find the Golden Fleece, who was said to have excellent sight. Among the various interpretations of the meaning of the Fleece, one version highlights the importance of discovery to innovation by voyaging to 'terrae incognitae' (unknown lands). This book is a narrative of a fictional voyage to the 'terra incognita' of Innoland – the island of innovation and other mental travels that make sense of events and actions which spur innovation.
To read the original article: Stories of Innovation for the Millennial Generation: The Lynceus long view: Piero Formica: 9781137350084: Amazon.com: Books
