Culture. That’s a word I’ve heard a lot over the past two days here in Rio de Janeiro at the US-Brazil Innovation Summit. But what does it mean? And how does culture actually cause innovation?
I attend my share of conferences, and sometimes I notice trends. This time, I observed a sea change: the willingness to speak openly about culture as a driver of innovation. A few years ago, talking about the economic role of culture might have gotten someone in trouble as an arrogant American. Now, it’s a consensus opinion. That’s a huge shift.
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To read the original article: What The Heck Is Business Culture? - Forbes
