A small New York firm, ff Venture Capital, will finish raising its third fund using new rules permitting it to advertise the offering, looking to become a leader of what it says will be a revolution in venture capital fundraising.
While numerous startups are publicly soliciting capital using online vehicles such as AngelList, ffVC appears to be the first venture firm to declare that it will take advantage of the move by the Securities and Exchange Commission lifting a decades-old ban on general solicitation for the sale of private securities.
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