A lot has happened in Open Innovation since Henry Chesbrough coined the term in his 2003 book. The term appears to be well understood, many companies have implemented it and a lot has been published. And yet…….
I have the impression that Open Innovation still does not get the chance its potential deserves. There are many reasons for this. They range from overly generous definitions that enable companies to point to a small number of activities and then tick the Open Innovation box, to the success of Not Invented Here syndrome. In between I know of several companies cutting back on dedicated Open Innovation resource.
