In business, volatility used to be more limited to the realms of finance and high tech. But as the tech wave has continued to sweep the globe, the environment for all organizations, including non-tech ones, has shifted from stability and predictability to rapid, unpredictable change. Innovations like Amazon price checks, or changes to healthcare or shipping enabled by mobile phones, are becoming commonplace. The only sure thing, especially when it comes to technology, is continuous discontinuity. Organizations need to enhance their design and capabilities to survive and stay competitive in a world where innovation matters more.
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