Within a few years, Asia will not only be the world’s largest producer of goods and services, it will also be the world’s largest consumer of them. In the future, it will also be home to the majority of the world’s middle class. It is the world’s fastest growing and most dynamic region. Welcome to the Asian Century.
To put it more graphically (in more ways than one), by 2030 the size of the ‘middle class’ customer market in the Asia Pacific region is estimated to be twice that of all the other major markets combined (Fig. 1).
