Over the past few months, Volvo has been promoting its trucks with a stunt campaign that's run the gamut from the president of its truck division dangling from a crane 65 feet over a Swedish port, to seeing if a hamster can drive a 15-ton truck up a dangerous, snaking quarry road.
This time the carmaker decided to go epic. In "The Epic Split," Jean-Claude Van Damme stands straddling two giant trucks, traveling backwards, on a closed runway. The Muscles from Brussels deadeyes the camera as his voiceover gives a nod to his struggles and hints at what's to come.
