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Innovation is messy. It lurches forward in a heartbeat, then retreats and often flames out, hardly lending itself to endless corporate measurement protocols.

So how can big companies protect their intrapreneurs and create the wide-open spaces that will foster the Next Big Thing?

As Hillshire Brands Co. moves into new product categories, it’s giving cover to innovators, even when they fail.

To read the original article: How some big companies carve out space for their innovators - Blue Sky Innovation