You’ve done everything that your coaches have told you. You’ve written a convincing business plan. Your financial projections outline a reasonable investment opportunity for someone. You have piles upon piles of legal documentation making you compliant with securities laws. You have letters of intent, letters of endorsement and some high-powered personal references. Your PowerPoint presentation is professional. You have your presentation down pat. You’re getting in front of people with money, but no one is writing checks.
If this sounds like your frustrating situation, you’re definitely not alone! Raising capital is not an easy task. In the majority of cases, the first investors are by far the hardest to win. You may have all of the tangible requirements in place, and they may be in a first class presentation. But when you’re approaching friends, family and others to be angel investors, it often takes more than just numbers and a slick sales pitch to win them over.
Here are some less obvious observations that may be causing you to have a challenge:
1. You’re not passionate about your business. People can tell when you’re just going through the motions. It doesn’t matter if the numbers show a huge financial windfall for potential investors. Many people want to see the fire in your eyes before they open their checkbooks.
2. You’re passionate about your business, but it is not being conveyed strongly enough. This could happen for several reasons. Maybe you’ve rehearsed your pitch so much that it sounds canned. Maybe you are so anxious to get the money that you come across as desperate. It may be as simple as trying so hard to be professional that you hide your excitement about what you’re doing. Let loose, have fun, and let your excitement become contagious!
To read the full, original article click on this link: Attracting Investors – 13 Problems Many Entrepreneurs Encounter
Author: Entrepreneurship (Blog)
