When NYU leadership lecturer Helio Fred Garcia wants to gather an audience's attention, he enlists the most fearsome of allies: The Black Eyed Peas.
"At precisely 9 a.m. I touch a button on my remote mouse and play a sudden blast," he shared with us. "After a 10-second burst of very loud music, I have every student’s undivided attention. I then lock in the connection: I smile, welcome them, thank them for investing a full Saturday in developing their careers. Only then do I begin the class. I have hijacked their amygdalas. We need audiences to feel first and then to think."
Image Courtesy of ddpavumba / FreeDigitalPhotos.net
