Great innovators are the new rock stars. Steve Jobs was the Mick Jagger of innovation. Like Jobs, sometimes the stars are individuals, like Richard Branson, Arianna Huffington or Phillipe Starck, but more often it is a company, like GM, Square, Intel, Facebook, Google, 3M, or Nike that achieves this status. Today innovation is more than a nicety; it’s a survival skill. Rapid changes in technology over the last ten years mean that you either innovate or get left in the dust as entire industries undergo major upheavals.
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