The recently published InnovationTools 2010 Innovation Climate Survey contains some
excellent insights and indicators that innovation is once again on the
upswing – at least among a large chunk of respondents.
But it also underscores a persistent misunderstanding of what innovation really is and why it’s different from creativity, ideation, invention or product development. There’s also an over-emphasis on the front end of innovation – the ideation phase – when most breakthrough innovation typically occurs at the back-end – the commercialization phase – where invention becomes market disruption.
To read the full, original article click on this link: Innovation Weblog - Trends, resources, viewpoints from Chuck Frey at InnovationTools
Author: InnovationTools
