File this under both Startup Adivce and Sales
& Marketing Advice
.
I was over at Robert Scoble’s blog Sunday night reading about the “Death of the Great Startup Launch.” I’m not 100% sure that I understood his core thesis but I *think* it was that startup events such as Demo force such a zone of secrecy about what you’re working on (with a threat of being kicked out of the event for leaking your story) that they kill the ability for most companies to dazzle people with a great company launch and doesn’t allow journalists to triangulate with others in the market before going to press. Oh, and Demo charges the startups $18,000. Robert’s article is worth reading.
It got me thinking, which for me is always the sign of a good blog post. I think Robert’s right. Too many startup execs place too much emphasis on the big stage launch. There are many problems with this:
- Your chances of being selected aren’t great
- When you are selected you share the stage with 49 other companies (in the case of TechCrunch50. It is a great show but would be 10x more valuable if it were TC20)
- Most people pay attention to the first 5 companies. Maybe 10. By company 22 it’s hard to remember what any of them did.
To read the full, original article click on this link: 6 Tips for Building Relationships with Journalists
Author:
