By 2015, adults aged 50 to 75 will make up 40 percent of the adult population. That has been a significant trend that has influenced the type of technologies startups are developing. A report by Start Up Health and the AARP revealed that investment in digital health companies that include technology of interest to Americans in the 50+ market rose 28 percent in the past year to $928 million by the end of the third quarter this year. But which categories attracted the most investment or saw the most deal activity? Here are a few indications.
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