New recruits to making sales via cold-calling often struggle to take their generic sales training and put it into practice. If they are not trained professionally on how to make the actual call, until they are pitch perfect, they will lose calls and burn leads, often leaving a bad impression if they managed to say where they are calling from before the callee hung up on them. They may even take abuse, further reducing their will to make more calls, with their confidence dropping at an exponential rate.
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To read the original article: Getting Past the Gatekeeper | larconsultancy
