Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

http://www.freedigitalphotos.net/images/Telecommuncations_g177-Satellite_Dish_Transmission_Data_On_Background_Digital_Blue_p134481.html

Which article would you rather read? "A Synopsis Of Recent Construction in Shanghai" or "Five Unbelievable Future Buildings In Shanghai?"

Probably the tantalizing second one. It's so bite-sized and easily digestible, more like drinking a smoothie than munching on a handful of kale. We can't really help it, says New Yorker writer Maria Konnikova: "there’s little that our brains crave more than effortlessly acquired data."

Image Courtesy of kangshutters / FreeDigitalPhotos.net

To read the original article: 4 Science-Backed Reasons Our Brains Love Lists | Fast Company | Business + Innovation