Predictions about the future are always something of a shot in the dark; it's possible to make educated guesses based on what's happening today, but there's no perfect methodology. That being said, U.K. creative consultancy FutureBrand recently came up with a smart way to predict what brands will look like in the very near future, over the next few years: a virtual market where "traders" were encouraged to buy and sell shares in global brands based on potential for growth. The result, claims FutureBrand, is a real-time forecast of brand strength.
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To read the original article: 5 Predictions For What The Best Brands Of The Future Will Look Like | Co.Exist | ideas + impact
