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There are lots of times when I’m stuck on a title for a post, or the perfect word for something I’m writing.

Fortunately, we’re pretty keen on experimenting and testing here at Buffer, so I can try lots of different ideas and see what works best.

Even better, though, is having some data to give me a rough guide on where to start. I found some really useful data about crafting the perfect blog post or copy, and hopefully you’ll find it useful too.

Image: http://www.fastcompany.com