Caddell Insight Group: Innovation moving from initiatives to experiments
An interesting piece in today’s WSJ Business Insight section (”The New, Faster Face of Innovation” by Eric Brynjolffson and Michael Schrage of MIT) asserts that information technologies are reducing the cost of business experimentation and increasing the speed of rolling out new processes and approaches to the organization as a whole. As a result, more and more businesses are moving to use experimentation as a basis of their innovation programs.
