Metrics strategy is a vital topic relative to innovation. Depsite how
important metrics strategy is, it's a challenging one for many
businesses when it comes to innovation. Going back through my own
experiences and secondary research on innovation metrics, here are a few
starting thoughts on developing your metrics strategy:
Begin developing your innovation metrics strategy by determining what factors drive ROI. Specifically identify which factors increase positive business returns and which reduce necessary investment. Starting with the end result in mind will better align the overall innovation effort toward delivering a positive return on investment.
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Author: Mike Brown