Sitting under an apple tree may have played a part in Isaac Newton’s law of universal gravitation but it takes more than an epiphany to innovate.
The notion that innovation starts with a sudden flash of insight, an electric light bulb or Archimedes in the bathtub moment, is far from accurate. Innovation takes time and effort. It’s less an idea and more a process. Here are the four big myths which, more often than not, act as barriers to innovation and the development of new concepts and designs.
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To read the original article: Busting Innovation Myths | INSEAD Knowledge
