There’s crowdfunding and then there’s crowdfunding. While most startups who set up pages on Kickstarter, Indiegogo or a host of other crowdfunding sites are looking to hit a specific goal and then get started making their project a reality, a new crop of businesses are using the platform for as a wholly different business model: selling their product before it exists.
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To read the original article: Sell Your Product Before It Exists - David Burkus - Harvard Business Review
