In 2013 it felt like every week a corporation announced it was launching a startup programme – even Microsoft head Steve Ballmer made the trip to Berlin to open the company’s accelerator. The IT corporation joins supermarket Rewe, discount chain store Target, drink giant Coca-Cola, insurance company Allianz, optician Fielmann, Telefonica, mass media company ProSiebenSat.1, publishing house Axel Springer, pharmaceutical company Bayer, Deutsche Telekom, real estate portal Immobilienscout… Are you feeling overwhelmed yet?
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