The tech boom is transforming every business it touches, but it doesn’t seem to be helping a core part of the industry: Public relations for tech companies. By and large, PR hasn’t adjusted to the rapid shifts of the digital era, and as their top clients in tech succeed (or at least enjoy the bubble), they themselves strain to stay relevant. Worse, this is hurting the thousands of startups desperate to get traction for their product and brand amid a market oversaturated with competition. The problem is so dramatic, top venture firms have even tried to replace traditional PR with their own PR platforms. In my view, however, that’s only a temporary bandage on top a much deeper wound: When it comes to tech in particular, traditional PR is fundamentally broken, beyond repair, and losing its relevance in real time. The sooner struggling startups realize this, the better.
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To read the original article: Startups can no longer count on traditional PR -- here's why | VentureBeat | Business | by Vanessa Camones
